I don’t know how to say this in a nicer way… But I want to be up front and honest with you. “If your blog titles stink your blog will fail no matter how good your blog content is.”
There’s logic behind this.
When a reader searches for a topic on Google, they are given 10 results on the first page that best match their keyword, which is entirely up to Google. (This ranking is based upon a complex algorithm, which includes various elements and is the basis for search engine optimization or SEO, which is the process of adjusting your content to improve rankings in SERPs).
After this the reader selects a link, which is now up to you. If you have a bad title: 1. You probably won’t be on the first page and 2. If you somehow do make it there, users are much more likely to click the more attractive post title over yours even if your content is 100 times better. It’s just human nature. “We DO judge a book by its cover” so get over it, make great content and make an even greater title to go with it. All of this starts with the words you choose.
5 Tips to Make Your Blogs Titles & Headlines Irresistible:
Quickly Define What the Article Is About
Don’t beat around the bush. If your article is about apples, then the word apple should be in your title. Your target phrase, apple in this case, should come early and preferably not at the end. Be precise and don’t fill your article with fluff. The worst titles are the ones that are vague and try to do just too much ex:
GOOD Blog Title – Apples taste great with dairy products
BAD Blog Title – Milk tastes good with Apples like most dairy products do
Note this doesn’t mean that you must make your title short (I mean just look at the title for this post, it’s a mammoth), long titles are also fine if they are to the point. They can also help your SEO if you choose good keywords.
Use Numbers to Attract Eyeballs
There is a reason Buzzfeed and “List” blogs have gotten so popular. Copywriters love to use number in titles now because numbers in blog titles have a magnetic effect on eyeballs. The Internet along with society has moved towards “fast consumption of ideas”. We want to instantly know what an article or post is about before we invest out time reading it.
The times have changed from when a user would visit your website and read a 5000-word article. A user could now go on Google, type a query and open 10 different result in 10 different tabs and bounce through each tab them one by one, skipping posts that don’t quickly get to the point. And if all of that didn’t persuade you. Here’s a quick example: which title would you click?
Blog Title with Numbers – 15 Scientifically backed benefits you get from eating apples
Blog Title without Numbers – Scientific research shows eating apples is beneficial to your health
Should be self-explanatory 🙂
Use Eye-Catching Adjectives and Power Words
Adjectives and color words are very important in capturing eyeballs and getting readers to click on your blog headlines. Blogging is not a platform just for those APA styled, in-citation, scientific essay’s you wrote for your English 101 class in freshman year. It’s a platform to be expressive, opinionated and colorful. If readers wanted a scientific dry essay they can just as easily find a journal article on Google Scholar. So, have some fun with your posts! 🙂
Color words and adjectives significantly increase your click through rate for example which of the following blog titles / headlines would you more likely click:
Blog Title with Color Words – 9 Powerful Ways Apples Can Revitalize Your Health
Blog Title without Color Words – Apples Can Improve Your Health
Propose A Question & Intrigue Peoples Curiosity
Who, What, When, Where, Why and particularly “How” are key trigger words that pique your curiosity. These words instantly put you in “Answer mode” and make you try to answer the question to yourself. If you can answer it great, but if you can’t… you will be very, very tempted to click on the post.
For example, which blog headline would you rather click:
Blog Title Proposed as A Question – Is Your Boss Not Giving You a Promotion? Learn Why
Blog Title Not Proposed as A Question – Reasons Why Your Boss Is Not Giving You a Promotion
So, try to sprinkle these trigger words in your titles and if possible propose your topic as a question. By doing so I’m confident you will notice a significant increase in the click through rate of your blog headlines and titles.
Be A Little Audacious & A Bit Overconfident
Blogging is a medium where you can express yourself and make your opinion known without any reservations. This is what makes blogging so much different from other mediums such as say hard news or research papers; you’re supposed to have an opinion. So, make you’re blog titles and headlines bold, captivating and confident! It will make your posts look that much more attractive and this will significantly improve your click through rate. Here’s an example:
Blog Title That Projects Confidence – Want to Make Money from Blogging Online? Eat Apples!
Blog Title That Is Neutral – There Is a Correlation Between Eating Apples and Making Money Online
Note this tip comes with a small disclaimer. Used in moderation confidence is great but overdone it can risk making your posts come across as spam and even “fake news.” So, don’t overdue the confidence!
Tools for Better Bog Headlines & Titles
CoSchedule has a nifty tool to analyze blog post titles that you can sue for free. You just type in your post headline or title and it will give you a score out of a 100 plus tips to improve your headline. While I don’t feel it’s 100% accurate it is a good starting point, particularly for beginners.
If these tips aren’t enough and you’re a teensy but lazy 😉 you can use this blog title generator to generate ideas for your next awesome blog post. You just input your main keyword and the tool will generate hundreds of title ideas you can use.